In short
Cents Matter is a personal blog. I want to know which essays land and which tools get used — nothing more. To measure that, the site runs Google Analytics 4 in aggregate on every visit. It never identifies you personally, and you can opt out at any time using the browser controls described below.
What gets collected
Strictly necessary
A small amount of data is stored in your browser so the site can remember your theme choice. This is always on — without it the site can’t remember your preference. No personal data leaves your device.
Analytics (Google Analytics 4)
Google Analytics 4 records aggregated page views, the country you’re visiting from, the device class, and which tools you interact with. GA4 does not log or store IP addresses, and the data is not used to identify you. Processing is carried out by Google LLC under the EU Standard Contractual Clauses. You can opt out at any time — see Opting out below.
Advertising
Cents Matter does not serve ads and sets no advertising cookies.
Legal basis (GDPR)
Where the GDPR applies (visitors from the EU/UK), the legal basis for both the strictly necessary storage and the aggregated analytics is legitimate interests in understanding and operating the site (Article 6(1)(f)). The analytics are configured to be privacy-preserving — no advertising, no cross-site tracking, and no IP logging. You can object to this processing at any time by opting out.
Your rights
You have the right to access, correct, or request deletion of your personal data, to object to processing, and to lodge a complaint with a supervisory authority. For EU/UK visitors that is your national data protection authority; for Australian visitors that is the Office of the Australian Information Commissioner.
Opting out
You can stop analytics entirely by installing Google’s Analytics Opt-out Browser Add-on, enabling “Do Not Track” in your browser, or blocking analytics with a content blocker. Clearing your browser’s storage for this site removes the strictly necessary data too.